On Wednesday, March 22, SWAKE competed in the 2023 Collegiate Great Brands Competition and took home the top prize of $25,000!

The event was held in Athens, GA at Studio 225 and had startup entrepreneurs from all over the country who traveled here to compete. There were seven different school represented including Babson College, University of Georgia, University of Iowa, University of Notre Dame, University of Pennsylvania, University of Texas, Dallas, and Washington University in St. Louis. 

Each competitor shared a synopsis of their business, their current team and goals moving forward, and how winning this competition could impact their company. After each CEO shared their visions and expertise, the judges chose three finalists. Congratulations to UGA's own, Matthew Tesvich, with Ox Sox taking home 2nd place and another congratulations to ChiChi, a chickpea oatmeal company, from Washington University, St. Louis. It was so fun to hear each pitch and connect with other startups from around the country. 

A big thanks to the UGA Entrepreneurship Program for hosting this event and congratulations to Vanessa for taking home the prize! Don't SWEAT it. SWAKE it. 

As the weather is warming up, do not forget to check us out for all of your cosmetic needs for flawless coverage, confidence, and protection to the last the 9 to 5 and beyond. 

Love this content? Subscribe to our email list to receive weekly SWAKE updates regarding all things beauty x fitness!